BBDO India was established in 2008 to deliver on the global BBDO promise of The Work, The Work, The Work – in the absence of which nothing else matters BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads but acts. The philosophy of “Create Acts, Not Ads” has been brought to life through long-term engaging programs for various brands like Gillette, 7 Up, GE, Johnson's Baby, Aviva Life Insurance, Blackberry, Nicorette, and Quaker Oats. Most programs have won various awards and recognition across the globe – including the world's first Black Lion at Cannes for creative effectiveness The agency's story is also a case study at Ominicom University, collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.