Popular Pulse Products Private Limited Established in 1972, Popular Pulse Pvt. Ltd. is one of the most prominent manufacturers and exporters of pulses from Central India. Under the brand name "SHEEL", today our products have a strong presence in the Indian as well as in international markets. We take pride in having pioneered the concept of farmer partnership also known as the system of backward linkages in the early seventies, when we started providing seeds and farming techniques to the farmers, which assisted region to prosper.