Captain Up, the world’s first cloud-based engagement and retention platform, maximizes customer activity and loyalty - using game mechanics and behavioral psychology. A recommended solution by leading brands around the globe - setting a golden standard in loyalty & gamification. Delivering powerful marketing tools, driving business growth, rewarding loyalty, building personalized journeys, monitoring costs and promoting responsible gaming. Enabling brands to offer a new customer experience, enriching the user journey with challenges, tournaments, jackpots, leaderboards, personal promotions, coins, smart bonuses, shop, progressive rewards, points, badges and more.