My TV is a British entertainment channel on Sky 219 broadcasting 24 hours of content daily. Originally a joint venture between multi-platform digital television company Enteraction TV (ETV) and trade body All Industry Marketing for fashion, cinema and publicity, My Channel is currently featuring a new and fresh schedule. Besides broadcasting shows, fashion, films, culture, gastronomy, news, sport and family orientated content, My TV also welcomes individuals to showcase their work in an innovative, creative and independent way: from young filmmakers and producers to new singers the channel is a colourful platform for professionals looking for an opportunity to share their talent with a wider audience.