Smthgood Co is fashion startup, a unique new home for conscious fashion in the form of a social commerce mobile and web app that is one of a kind in Asia. We are built for meaningful engagement with users who are primarily social media savvy women. Our core features are as follows: 1. E commerce Marketplace focused on conscious fashion - Smthgood champions and brings sustainable/ethical, stylish and independent brands from Asia Pacific and beyond to conscious shoppers and those who have a curiosity for conscious fashion - Our initial core focus includes women fashion & women accessories - Smthgood aims to facilitate knowledge and experience sharing amongst our independent brands, building a likeminded community in the process 2. Lookbook and Lookbook Editor that unleash the inner stylist in our users - Lookbooks are gamified fashion collages that a user can put together from items in our marketplace. Each Lookbook is shoppable and a mini storefront for our users - Users get rewarded with cashback coins to use on our platform when other users buy Smthgood items from their Lookbooks - Our Lookbook Editor includes tools and templates (such as GIFs, background, borders, background removal, stickers) to help users create a Lookbook style they like. They can share on our platform or other social media, and take part in our weekly Lookbook competitions 3. Fashion AI - Smthgood uses AI to detect fashion clothing and accessories in photos - This allows for accurate and intelligent product tagging - Brands can tag their products with one click, saving time and effort