GramHeet is an amalgamation of two vernacular Marathi words—‘Gram’ and ‘Heet’ which translates into ‘prosperity of the village’. We, at GramHeet, espouse this through the ‘farmers first’ approach. This stems from the fact that both our co-founders themselves come from farming families in a small village called Warud in the Yavatmal district of Maharashtra, whose lived experience of agrarian distress propelled them to build this organisation. GramHeet proposes an integrated model that aims to provide a one-stop marketplace for farmers at the village level called Gram Mandi (Village Trade Center). In this Gram Mandi, farmers have diverse choices such as to sell their produce or store it until there are favourable market conditions or even add value through primary processing for multifold returns. To further bring in transparency and efficiency in the deliverance of these services, GramHeet also have a digital platform called GramMandi App.