As a venture studio led by experienced entrepreneurs, we specialize in founding, acquiring, and funding innovative companies that disrupt the consumer space. At the heart of everything we do is a deep commitment to people—whether it’s the passionate teams behind our ventures or the consumers we aim to serve. Our expertise lies in developing direct-to-consumer products that resonate with real needs while creating meaningful connections through immersive online platforms and strong, relatable brand identities. Driving Global Consumer Innovation: Built Locally, Served Globally, we keep both consumers and talent at the core of our strategy, paving the way for the future of Pakistani consumer brands to thrive on the world stage.