The Downtown Fort Collins Business Association ("DBA"), a non-profit corporation, is organized to promote the businesses of downtown Fort Collins, Colorado. Membership in the DBA shows support for the downtown community, and gives businesses the chance to highlight their offerings through the many downtown promotions scheduled throughout the year. Downtown events attract over a quarter of a million people per year to visit, shop, and dine. During NewWestFest weekend alone, $2.5 million is spent in the downtown area. The DBA serves as an advocate for Downtown Fort Collins and represents over 225 active business members: arts organzations, restaurants, retail stores, entertainment, professional, service and non-profit organizations. $350,000 in Downtown gift cards are sold annually by the DBA and are spent exclusively in Downtown Fort Collins businesses. They maintain a 30 year track record as a successful, self-funded organization generating marketing income which we reinvest into Downtown, over 1.5 million within the last decade. The DBA annually produces over 100 days of free programming and events providing a traditional hometown feeling and civic pride for the Fort Collins community. Downtown Fort Collins is nationally recognized as a premiere destination and regional center for business and culture. The Downtown Fort Collins Business Association's mission is "to promote Downtown and help it thrive".