From the fax machine to Facebook, the real estate industry has changed significantly. As an industry innovator, ERA Real Estate has always been at the forefront of that change. The last five years have seen a comprehensive brand revitalization. It is a journey that has led to the introduction of the new ERA® identity. The fresh new look for the brand reflects who we are today and where we are headed for the future. With a modern, dynamic feel that conveys moving forward and upward, the new logo is the visual representation of an energized brand that is positioned for the next generation. An updated version of our iconic brand mark strengthens our connections to consumers and agents - and showcases our Smarter Community. ERA Real Estate has been in the business of fulfilling the dream of home ownership for 40 years, beginning as Electronic Realty Associates. Today, it is one of the world's leading residential franchise brokerage networks. As a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services, ERA Real Estate has the ability to offer special values on everything from mortgages and title insurance to products and services every homeowner needs, including the ERA® Sellers Security® Plan, ERA® LeadRouter, ERA Select Services®, ERA Gold Star Property and the ERA Home Protection Plan®.