We develop smart and innovative solutions, dedicated to improving organizations, through consultancy and training of entrepreneurs who hire us so that they are able to transform their management model and fully develop their business potentials. For more than 20 years in the market, we are the Junior Company of the Applied Social Sciences Sector of the Federal University of Paraná (UFPR) and, as a non-profit organization, we provide a different cost-benefit, above the market average of the other companies. All of our projects are developed in a personalized way, by teams of trained consultants and under the theoretical support of professors, masters and doctors specialized in the subject. Our mission is to develop potentials and transform the present and future reality of Brazilian companies. Based on this purpose, our values are: We make real connections; We make the impossible, possible; We seek challenges; We succeed, or learn until we got it right; We are JR. Can we leverage potentials together?