Pencil Group is a cultural marketing group of 99+ talents, uniting a diverse range of strategists, writers, poets, designers, rappers, composers, filmmakers, technologists, digital creators, producers and more, to grow and nurture cultural connections between brands and their people. The digital revolution expanded culture into an interesting world of subcultures, allowing brands to connect deeper and faster. We believe that when culture comes first, products follow. Every product and service carries the potential to build its own cultural values that are meaningful to its consumer community.