ASA is an embedded fintech platform that connects financial institutions with customer-facing fintechs in a secure, compliant, and easy to implement marketplace. With ASA, banks and credit unions are innovating more quickly, fintechs are scaling more easily, and end users are empowered to take control of their data and finances. Collaborative banking is the future of bank-tech innovation. A framework in which financial institutions and fintechs join forces to share revenue and business opportunities, all while empowering the consumer. ASA’s digital rails host this collaboration through a trusted, closed ecosystem in which financial institutions and fintechs benefit from one another. The name ASA was inspired by Asa Whitney, the visionary proponent of the transcontinental railroad. The industrial revolution transformed America. In similar fashion ASA provides a new path forward in financial services with collaborative banking. ASA’s digital rails unlock innovation and exponential growth. For the first time ever, it is cost effective, safe and simple for financial institutions to partner with any number of fintechs.