Start with TRUST We are a nonprofit, business-supported organization that is deeply committed to building and advancing a better and more trusted marketplace for all: business and consumers. This involves helping people find and recommend businesses/charities they can trust. We also work to help businesses demonstrate their trustworthiness and credibility. We are actively involved in our community, and look for opportunities to meaningfully connect with all our stakeholders. Our Vision: To create an ethical marketplace where buyers and sellers can trust each other. Our Mission: To be the leader in advancing marketplace trust by: - Setting standards for marketplace trust - Encouraging and supporting best practices by engaging with and educating consumers and businesses - Celebrating marketplace role models - Calling out and addressing substandard marketplace behavior - Creating a community of trustworthy businesses and charities Businesses: Interested in standing out from your competition? 7 out of 10 consumers prefer to do business with a BBB Accredited Business. Learn more about the benefits of being accredited and apply: https://www.bbb.org/western-michigan/For-Local-Businesses/benefits-of-accreditation/about-accreditation/ The Better Business Bureau in Western Michigan helps businesses, consumers, charities, and donors across 38 counties in the Lower Peninsula, from the Indiana border to our State Capital and north to the Mackinac Bridge.