UNDONE is more than just a watch brand; a bridge between cultures, communities, and creatives. Established in 2014, UNDONE's goal has always been to challenge what a watch could mean and convey. UNDONE is the world’s leading bespoke watch label, where premium watchmaking is about the individual. A team of industry veterans believe that watches go far beyond functional fashion - that watches tell stories. By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their customized watches. UNDONE designs, builds, and produces in-house, allowing the team to have full control over every aspect that goes into the making of their made-to-order watches.