Inline digital printing expert, DataLase, is a market leader in laser coding and marking for products and packaging, delivering high quality solutions at a lower cost. The company’s solutions are revolutionising the way products and packaging are printed. They enable high speed, inline digital printing of variable information with lasers allowing late stage customisation. The solutions revolve around a revolutionary technology, in which pigments that can be embedded in, or coated on, any substrate undergo an indelible colour-change reaction when hit by a laser. The technology can be used on outercase and primary packaging to print date and lot codes, 2-D data matrix codes, barcodes, images and graphics. Enabling brand owners to digitally print products and packaging in-line at full line speeds, ensures they realise the maximum benefit from late stage customisation without the traditional upfront large capital requirements typical of out of line digital solutions. In summary they can run our technology on existing lines. DataLase works with the leading suppliers of industrial laser coding equipment and provides its solutions to a wide range of markets including: Pharmaceutical FMCG Food and beverage Electronics Cosmetics Tobacco Web: http://www.datalase.com