Voler Cycling Apparel Voler was founded in 1986 in San Luis Obispo, California. What began as a small operation producing windsurfing bags and cycling helmet covers quickly morphed into creating top-notch custom cycling apparel for teams, events, and other cycling brands. By 1996 Voler moved to Grover Beach (15 minutes south of SLO) and ramped up production in a much larger facility. We added on to the facility in 1999 and started the Voler online Store (previously Velowear) selling our non-customized branded apparel direct to consumer.