First and foremost, BAKER is a culture of creative individuals. A place where everyone is invariably the same (a member of the BAKER community), but where everyone is also inherently different (an extraordinarily creative individual). It is a place where we are all part of a larger whole, and yet we are all welcome to be openly creative in our own distinct way. We are all part of the BAKER family and it is our people that make us unique. Our creative focus continues to be in the consumer Insight and brand design. We are headquartered in Minneapolis. Our 40 award-winning creative, account, and support professionals are organized into customized highly functioning brand-specific teams with a proven track record of brand building based on superior consumer insights and ahead-of-the-curve design strategies. Combined, we represent a broad range of diverse experiences, and in that we find strength. We are thinkers, doers, starters and finishers — an eclectic mix of old-school wisdom and young, kinetic talent. We know how to play by the rules, but we also know how and when to challenge them appropriately. It is the breadth of our collective knowledge that makes us such a dynamic and engaging force in the field of strategic branding and it is this thinking and experience that sets our brand apart.