YCC is a portfolio of privately-owned creative ventures working together to maximize their growth potential. We are one-part growth engine and one-part brand steward. YCC was founded in 2019 by GYK Antler CEO Travis York, a longtime investor and creative entrepreneur, with the mission of building brands and businesses that are connected by a shared focus on quality, craft and authenticity.
Ventures are given access to a comprehensive suite of resources to help them grow and thrive, while they prioritize and focus on what drives their business forward. GYK Antler’s creative marketing services are strategically positioned at the center of the ecosystem to drive growth. Whether ventures need strategic advisory services or business operations support from YCC’s experienced business leadership team or access to capital, they can create efficiencies through YCC’s shared services offering.
YCC ventures include GYK Antler, an integrated marketing company; Big Brick Productions, a full-service video production company; Iron & Air, an omni-channel media platform for motorcycle enthusiasts; YORK Athletics Mfg., a DTC performance footwear company; Noble & Cooley, a historic premium drum manufacturer; and TorchPro, a sports media company changing the way fans and athletes interact.