TD
Tracy Dai
Director Of Operations at China Skinny
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Work Experience
2013 - Present · 12 years
Director Of Operations
Apr 2021 - Present · 3 years and 9 months
Senior Marketing Manager
2013 - Apr 2021 · 8 years and 3 months
Company Details
11-50 Employees
China Skinny is one of the best known marketing and research agencies in China. It has established itself as a leader in understanding the latest trends, insights and best practices for the ever-changing Chinese marketplace, something it incorporates into everything it does. China Skinny is a full service agency offering research, strategy and marketing execution, with a strong focus on mobile, web, ecommerce and social media to reach and engage Chinese consumers. China Skinny’s client base spans Asia, North and Latin America, UK and Europe and Australasia, across a wide variety of industries including FMCG companies such as Colgate and Fonterra, Government agencies such as the Finnish fund for innovation, Tourism such as Malaysia, IHG, Accor and Sydney Airport, banks like ANZ and Westpac and a wide range of clients from fashion to food, education to property, technology to investments. China Skinny publishes the most read English newsletter about marketing to Chinese consumers, and is regularly contacted by media such as Bloomberg, Reuters and Forbes for its view on the China market.
Year Founded
2011
Social Media
LinkedinFacebookTwitter
Industry
Information Services
HQ Location
420 Jiangning Road Suite 27B Shanghai, Jing'an 200041, CN
Keywords
Web & Social Media StrategyChinese consumer insightsChinese website Optimizationand Chinese Social Media Monitoring
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