With an estimated 15 bn € revenue in charge for optimization and over 70 consultants, Web Arts is one of the leading conversion optimization service providers worldwide. Operating under the brand of "konversionsKRAFT", the company works for major german and international brands, most of them Top 100 retailers, financial, travel and internet industry. Web Arts' founder and CEO André Morys is known as an international keynote speaker and is regarded as on of the Top 10 international influencers in the topic of conversion optimization.