In 2016 Sam Wood created the fitness program, 28 By Sam Wood, which today has helped over 500,000 people around the world get healthier and fitter. 28 By Sam Wood is a complete fitness, nutrition and mindset program designed to help people get fit at home and stay healthy and happy, inside and out. From workouts to meal plans, to motivational resources, and an exceptionally engaged online community of 28ers, it has become one of Australia’s most popular fitness programs for anyone looking to get in shape, lose weight or level up their fitness. Our motto “Progress, not perfection” has created an approach that focuses on small wins, small changes and small steps that lead to a healthier, happier you.