Kei Concepts' vision and mission is to connect all generations, old and new, through its concepts by offering authentic yet progressive pan-Asian cultural cuisines. In 2014, we opened our first restaurant, Sup Noodle Bar--not knowing the surprises it had in store for us in the future. Through the support of friends and family, fans and foodies, we have revolutionized Asian Food across Southern California with multiple brands spanning across different tastes and cultures. We knew we wanted to go bigger so we created Kei Concepts. Kei Concepts serve as inventors and purveyors of unique and experiential brands. Our goal is to bring the best-of-the-best brands to your table. OUR CONCEPTS: - Súp Noodle Bar - The Vox Kitchen - Gem Dining - Nếp Cafe - ROL Hand Roll Bar - KIN Izakaya - INI Ristorante - Kei Coffee House COMING SOON: - SEA Dim Sum