It all began in 1983 when a group of well known VFL and AFL players – Shane Zantuck, Robbie Flower and Arnold Briedis – decided that 'together we are stronger’ and formed the Sportsco franchise brand by combining each of their own independent sports stores.
With years of professional sporting experience, a passion for customer service and strong product knowledge backgrounds, these athletes brought to life an Australian sport, fitness and lifestyle retail brand. Sportsco's retail philosophy is to deliver iconic trusted brands at value prices coupled with outstanding customer service. Our partnerships with the world’s leading brands across athletic and lifestyle footwear, apparel and accessories categories enable us to offer the latest and highest performing products to the market. Sportsco is passionate about sport and pursuing a positive, healthy lifestyle, which is part of our brand and cultural DNA. From walking to running, to gym/cross training, whatever our customers' passion in fitness and wellbeing, Sportsco have been there to support them – and have been for over 31 years