Zinata was founded in 2011 by Noel Peberdy. His mandate was to help companies drive transformational change in their product value chain and critical business processes. Throughout his career, Noel observed many companies were struggling with common disconnects – within and between new product development, manufacturing and supply chain – resulting in huge complexity and waste. These disconnects represent some of the highest value opportunities for business improvement. This prompted him to create Zinata as an integrative product value chain improvement provider, to help manufacturers to achieve their goals. To bring it all to life, he sought out other like-minded and experienced managers who had been successful in driving change in large organizations. Together they formed Zinata.