Prima Group is the trading name of Pierhead Housing Group and comprises of two community-based housing associations and a commercial entity. Pierhead Housing Association (Prima PHA) was formed in 1971 and has built up a portfolio of over 1500 houses and flats throughout Merseyside, providing good quality affordable housing and related services for those most in need. Leasowe Community Homes (Prima LCH) was formed in 1999 when Wirral Borough Council transferred its homes to the Association. LCH joined the PHA Group in April 2017. LCH provides housing and neighbourhood services to support sustainable communities on the Wirral. Its main area of activity is the provision of rented housing for people who are unable to afford to rent or buy in the open market. LCH has a portfolio of 960 properties for social rent. The Commercial trading subsidiary (Prima Commercial) currently owns 256 commercial properties including key worker, student and retail units that generate surpluses to support the Group’s social aims. Collectively, Prima Group currently own and manage over 2700 properties in the Liverpool, Sefton and Wirral areas and provide accommodation for all kinds of housing needs including general needs, the elderly, students, key workers and shared ownership homes. We also manage a small number of social properties in Llandudno.