The Association was created to cultivate and create a spirit of cooperation among the members of the association, among the shippers and handlers of vegetables in the Salinas, Watsonville, Hollister districts, and receivers and handlers in other parts of the United States. At its beginnings in 1930, the sole commodity was iceberg lettuce. From these early days and humble, but exciting beginnings, the Association has grown to more than 300 members. The companies represented - spread throughout four Central Coast counties - are as diversified as the variety of regions and commodities the Association covers. Together they bring to the world's table just about every commodity grown in this magnificent growing-region, from vegetables and berries to mushrooms and wine grapes. We are dedicated to providing new opportunities, programs and services to our members. New ways to address the complex and expanding issues facing the industry, from food safety and security to pest and plant disease prevention, control and eradication. Land use, water supply and market access. Trade, research and education to government, legislative and regulatory affairs. Worker safety, training to labor and employment law. And so much more.