The current SDR to AE handoff processes are broken. So we reimagined it and created a marketplace approach to new lead / prospect / opportunity distribution. Our thoughtfully designed platform changes the way new sales opportunities are distributed to sales reps. Instead of new opportunities being assigned, sales reps can choose them BEFORE they start to work them. Instead of assigning new opportunities, SDRs list their prospects in an internal marketplace; AEs choose which leads they want to pursue. This model removes the subjective quantity vs. quality and accepted to pipeline squabbles. Giving SDRs an objective framework allows them to focus on qualifying leads. With the ability to choose their prospects that are best suited for them, AEs are excited, motivated and able to connect with their customers on a deeper level. OpnMkt (Open Market) is more than just a sales effectiveness tool. It’s completely reimagining the status quo. Sales teams are made up of people; let’s invest in them like the individuals they are. Put the human-to-human back into B2B and empower your teams to take control of their pipeline and close deals. 100% Salesforce-Native solution available on the AppExchange.