In today’s world, lots of men are suffering as a result of not being able to open up emotionally. Holding everything together, not showing vulnerability, being the mate, the partner, the dad, the brother without a space to let go and be supported is taking its toll. Suicide is the biggest killer in Australian men between 15-44. Things need to change… We disrupt traditional male stereotypes - where did the rules originate, who made them? Redefining what it means to be a man and providing a relevant emotional skillset that can be applied in the real world for the men of today and tomorrow. Enabling men to strengthen their emotional muscle allows them to develop stronger mutually supportive relationships, express themselves with clarity and confidence when under pressure and most importantly gives them the ability to ask for support when they need it without feeling weak or like a failure.