Effective November 1, 2013, HollisWealth replaced DundeeWealth as the brand name used by Scotiabank to identify one of Canada's largest independent financial advisor networks. The name HollisWealth is derived from the location of Scotiabank's historic head office building which was constructed more than 175 years ago, in 1837, at 188 Hollis Street in Halifax, Nova Scotia.
DundeeWealth Inc. and its advisor network were acquired by Scotiabank on February 1, 2011. At that time, Scotiabank and Dundee Corporation entered into several agreements regarding the trademarks used by the businesses. One of these agreements licensed the use of the DundeeWealth trademark to Scotiabank for three years. This license expired on February 1, 2014.