Founded in 1967, the Downtown Lincoln Association was originally established as a merchants’ association by downtown retailers who recognized the need for an organization to serve downtown’s unique needs. DLA has since evolved to a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. DLA is also the umbrella for Updowntowners, Inc., downtown’s events production arm and the Downtown Neighborhood Association. The association works closely with the Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions. Our Vision: Create an energetic downtown environment where we live, learn, work, invest and play. Mission Statement: The Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown.