TK
Tobias Klostermann
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Work Experience
N/A
Present
Company Details
201-500 Employees
air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution. What's meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and that's when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.* Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions. Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together]. *Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell.
Year Founded
2018
Social Media
Linkedin
Industry
Food and Beverage Manufacturing, Flaschen-Ampullen, Lager, Verpackungssysteme, Lagerräume, Verpackungsservice, Kunststoff-Flaschen, Trinkflaschen, Verpackungsmittel, Kunststoff-Trinkflaschen
HQ Location
Friedenstraße 22a Munich, Bavaria 81671, DE
Keywords
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