VIU challenges the status quo for design, production and distribution, offering signature eyewear with a modern twist that is both authentic and timeless. VIU’s collections are designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. Partnering with traditional and independent manufacturers in Italy and Japan, VIU’s superior quality is guaranteed whilst offering fair prices. As a direct-to-consumer brand, customers can experience VIU in more than 50 owned retail stores across Europa and via a global website www.shopviu.com. From prescription frames to sunglasses, every model has a signature characteristic: VIU frames celebrate individualism through design, and leverage authentic Italian Acetate, high quality Japanese Titanium and 3D-printing technology.