Pulse kicked off as a lifestyle website for the Sri Lankan audience, geared towards creating localized and fresh content in the year 2015. Addressing topics and sharing perspectives on subjects rarely breached by traditional Sri Lankan media, Pulse prides itself on its ability to break barriers, be socially aware and focus on progressive content generation. Largely operating through the website, www.pulse.lk, as well as social media platforms for information dissemination, Pulse generates content in the form of articles and videos, including event coverage, local recipes, unbiased food reviews, travel and hotel visits, interviews, and informative text-based videos centred around current events.