Cyber Media (India) Ltd. and International Data Corporation (IDC) announced on January 10, 2011 that they will end their long-standing business relationship. CyberMedia was IDC’s partner and representative for its research business in India. The partnership, which started in 1987, provided vital data, trend analysis, and direction to the information and communications technology (ICT) industry in India. Effective February 28, 2011, the two companies will move forward on their individual paths after a long-lasting, mutually beneficial partnership. CyberMedia will explore diversification of its research activities into IT and other domains. IDC will expand its research business in India with a direct presence.