The Asido Foundation (AF) is a not-for-profit charitable organization that seeks to counter the ocean of ignorance around mental health by providing evidence-based information and engaging in advocacy and intervention activities aimed at improving the mental health needs of the Nigerian population. It is registered with the Corporate Affairs Commission (CAC). The Founder, Dr Jibril Abdulmalik has been writing weekly articles to promote mental health awareness in the Nigerian Tribune on Thursdays since 2016. The column is titled “Your Mental Health & You”. But this has only succeeded in exposing the magnitude of the need for effective public mental health awareness campaigns. This is where the Asido Foundation comes in: to harness resources (human and material), for a more effective and impactful campaign. A book has been published, to advance these objectives, and is the compilation of the weekly articles, arranged according to common themes. We are committed to working with all stakeholders, especially the Federal and State Ministries of Health, Service Users and their families, Media Practitioners, Schools and every interested citizen for the actualization of our vision and mission. Vision: The Asido Foundation envisions a Nigerian society in which all persons will enjoy optimal mental health regardless of age, gender, socio-economic status, religious creed or ethnicity. Mission: The mission of the Asido Foundation is to promote mental health advocacy and reforms with a view to improving awareness, reducing stigma and discrimination and empowering persons with mental disorders and their families.