We lead by introducing new products such as /i Technology, and we remember our success is built on a simple idea - do what the filmmaker needs. Cinematographers choose our lenses for the ‘Cooke Look’ - a sharp, subtle, smooth rendering that provides dimensionality, high contrast, and pleases the eye. Early on in our business Cooke recognised the need to design, manufacture and calibrate lenses that produce warm and natural visuals. We’ve never wavered from that commitment, with each of our lenses being designed with an unrivalled understanding of the pipeline between what the DOP sees and the experience in the movie theatre. Cooke lenses are handcrafted at our factory in Leicester, UK. With generations from the same family working alongside one another, we’re founded over a century of tradition, expertise and state-of-the-art technology. Classic methods, precise insights and craftsmanship come together to produce the Cooke Look™.