Good Investing planners aren’t brokers, advisors, or money managers. We are investment coaches that offer an independent perspective to help people along their sustainable investment journey. Good Investing’s change theory is based on the idea of a tipping point. If we can help a million Canadians realize that sustainable investing is both profitable and impactful, then we think it will become the default way for people to invest. So far, we’ve helped more than 1,000 people become sustainable investors. Although there’s still a long way to go, we are confident that investors are catching on that sustainable investing is not only the right thing to do, it’s also the smart thing to do.