Alive is an award-winning UK charity enriching the lives of older people in care and their carers. We: • Engage older people creatively through meaningful activity sessions • Train and support care staff to enhance older people’s wellbeing and deliver outstanding care at every opportunity • Reduce older people’s social isolation by connecting them to their local communities • Speak up for the rights of older people in care to those with the power to improve their lives We're different to other activity providers because we enable older people to shape the content and direction of Alive sessions, which include the use of new technology, guided reminiscence, creative, energising and physical activities. We entertain but we're more than entertainers. We engage older people in meaningful ways using a variety of tools and techniques tried and tested over the last 10 years. "Alive activity sessions are proven to impact positively on older people in the expression of personal identity, enabling of personal choice, interaction with others and general well-being. Their training and mentoring is found to have contributed to positive changes in the culture of care and practice within the care settings". From a recent external evaluation of Alive's work by arts evaluation experts Willis Newson in collaboration with the University of the West of England. Our aim is to transform the residential care sector, so that older people’s mental, social and emotional wellbeing is prioritised alongside their physical care.