MeMo² a Kantar company - is a globally recognized leader in the field of marketing and business consulting. Its primary focus is on measuring, refining, and enhancing the effectiveness of advertising campaigns. The company offers a unique set of tools, including the CrossmediaTracker and THX.Platform, that enable clients to improve the transparency, accountability, and return on investment of their cross-media investments. MeMo²'s services encompass a wide range of media channels, such as TV/VOD, Audio, Social, (D)Outdoor, Events, Influencer Marketing, Sponsorship, and other forms of Branded Content.