The era of personalized products, services and communications is upon us. Businesses and brands of all sizes and in most industries strive to make use of consumer insights derived from behavioral analytics to deliver right messages at right moments in relevant format through appropriate channels. Modern technologies offer the opportunity to process datasets of unbelievable sizes in real time. DCA (Data-Centric Alliance) delivers data-powered IT-solutions for digital advertising, retail, financial services, telecom and other industries. Based in Moscow, Russia, DCA unites almost a hundred of high-profile professionals in Data Science, Advanced Analytics and IT to deliver best in class solutions for effective and sustainable business growth.