Waiora was founded in 2004 by a small team of people with more than 130 years of experience between them in the direct selling and healthy living industries. This team not only believed that the average person needed a way to participate in the growing global economy, we also believed that by combining the healthy living market and word-of-mouth marketing channel, we could create a great new global company that could truly help people rediscover their youth, health, future and dreams.