We started Neal Brothers in the spring of 1988 with the idea that we could offer food products that were better than what was currently on the market. We wanted to use a combination of more natural ingredients, good value, and sexier packaging to give consumers more choice from the typical offerings of the national brands and expensive imports of the day. Our commitment has always been, and remains steadily, to offer food products that were healthier than the norm, using the best ingredients to achieve that, no matter the cost. In the early 1990’s, we searched hard to find organic ingredients because we believed in the whole concept and importance of eating organic in order to live healthier today and equally as important, to sustain the environment in the future. Organic ingredients were not readily available for our manufacturing needs at the time but as they became available over the years, we added more and more organic items to our Neal Brothers lineup. Crank® Coffee Co. is Neal Brothers Inc.’s (Peter + Chris Neal) newest brand under the Neal Brothers umbrella of products. The mission of Crank® Coffee Co. is to bring a superior bean product to the market; that has been carefully curated and roasted by coffee lovers and experts. Similar to other Neal Brothers products, Crank® Coffee Co. is both certified Organic and Fairtrade. Crank® Coffee Co. is born from individuals who love coffee. Those who savour a cup, all times of the day; with the desire to produce a product that tastes and smells above and beyond others. Crank® Coffee Co. has partnered with a roaster who boasts world-class tasters and producers, who are able to refine the tastes of the cup down in an unparalleled fashion. Inspired by the various Canadian pastimes, such as cycling and other road sports, Crank® Coffee Co. incorporates the crank used in these activities in its naming processes. Crank® Coffee is the perfect kickstart to get your day or favourite activity Cranked Up!