One of South Africa’s leading advertising agencies - creative experience & talent combine to produce advertising communication that is relevant and to the point. There is no substitute for experience. Salient top management represents decades worth of world class advertising and marketing experience gained at some of the country’s best agencies and on some of South Africa’s most valuable brands. We understand retail better than any other agency; at the same time we are becoming masters at brand building. We understand how to communicate to a mass market with messaging that appeals across the wide diversity of the South African population, especially in the lucrative middle and bottom end. We know Africa and can communicate with the peoples of Africa in their various languages. We have a team with experience across a wide variety of brands, product categories and disciplines. We have the size and infrastructure to hit the road running. Throughout Africa. We can manage complexity and size. We are experts at the science and art of “SALIENCE”.