On September 10, 2015, Oracle completed the acquisition of Maxymiser. Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as HSBC, Lufthansa, Tommy Hilfiger and Wyndham.