STURMundDRANG conducts research into longings, behaviors and culture within our constantly changing world on the levels of living, working and consumerism and develops renewal strategies based on the insights obtained for companies and brands that are effective for generating greater social and economic resonance. #1 Cultural Foresights As we observe cultural changes, we identify trends and emerging longings, narratives and mindsets. We explore future fields of opportunity and help innovate the products and services of tomorrow in collaboration with experts and lead users. #2 Behavioral Science We conduct business ethnography to contextually explore the behaviors and desires of consumers and employees within their real life-worlds, which for the basis for renewal strategies we develop for brands and companies. #3 Applied Semiotics We identify the relevant narratives and decode the codes bound up with a topic, category, brand, portfolio or competitive environment – both online and offline. This leads to the creation of portfolio strategies that actually reach people and build up sustainable, lasting relationships. Legal notice: http://sturmunddrang.de/en/impressum/.