Founded in 1990 in Southern California, Genica Corporation provides customers a better way to buy computer products and consumer electronics. At that time, the company's founders saw a significant business opportunity in the excess personal computer and electronics industry. The two entrepreneurs launched their direct computer supply business based on the philosophy that buying low and selling low would be a fruitful business model. A strong commitment to service was included in their philosophy. Today, the company has continued to flourish through reinvestment in its own technology, company resources and ever-expanding product offerings which include items untapped by competitors. Genica Corporation, from its inception, was designed to foster a business culture providing exemplary service through dedicated team members and long-term customer relationships. This strategy has proven to be very successful and remains a key component of Genica Corporation's current mission. Genica Corporation has adopted several industry programs to keep pace with change and stay ahead of its competition. Company Fast Facts Chairman and CEO: Frank Segler and Scott Kusel Privately held entity 2007 Net Sales in excess of $163 Million Founded in 1990 Headquartered in Oceanside, CA Distribution center located in Oceanside, CA Satellite Offices in Taiwan and Hong Kong Retail,B2B and online auction business units