IFMA is a World Organization to promote international cooperation between multimedia associations from around the world, to build a network of international industry leaders, to promote business contacts and business development in the Internet and multimedia industry, To represent the industry and promote its development with government authorities in various countries, as well as within international organizations; To promote the development of high-quality multimedia content in many different languages; To promote the exchange of technology, expertise, knowledge and experience between multimedia associations and organizations from different countries.