Rolla is a social fitness platform that helps users track, compete and have fun while working out - outdoors, indoors, and virtually. It gives the best of both worlds, seamlessly providing the transition between virtual and real-life activities with a full overview of activities while connecting users with others in social and community features. We have both the desire and the will to become a central figure in the world where it is increasingly difficult but also increasingly important to move, train, and think about your wellbeing on a daily basis. “We aim to be the central health and fitness platform for everyone’s wellbeing.” Rolla brings a fun and easy-to-use health and fitness platform to its users by empowering them to keep track of and improve their wellbeing. We provide a seamless way for users to exercise or compete outdoors, indoors, and virtually.