What makes a great running store? We believe it’s many things: A staff invested in your success, the knowledge to put you in the proper shoe, the selection you need to make an informed decision. Waco, Texas is our home, and our happy place is exploring the city we love on foot. Our success goes hand in hand with the growth of our hometown, and we look forward to playing a part in its success. With a biomechanical, information driven approach to shoe sales, we believe the staff at Waco Running Company is comprised of some of the most passionate people in the sport. On top of our wide array of running shoes, we also provide the best selection of activewear in the city. With the latest selection of running shorts, tops and tights, as well as reflective equipment, hydration and nutrition, our staff is well prepared to outfit new runners and experienced athletes alike. Come by to check out the latest gear, grab an energy bar for your next run, or chat with our staff about upcoming races and events in the area. We're here to help! WE RUN WACO!