Svendsen Sport are making the fishing experience better. Our passionate team – from fishing fanatics who spend thousands of hours on the water, to the highly skilled professionals at our Denmark headquarters – share a dedication to achieving this goal. As one of the biggest and most trusted fishing tackle suppliers in Europe, we are a global business, with a wholly owned subsidiary company in the USA and a truly international fanbase. We have established some of the fishing market’s leading and best-loved brands including Savage Gear, Prologic, DAM, Scierra and MADCAT. Your passion is our profession. Whether you are a carp angler, a predator hunter, a fly fisherman or a pleasure angler, we speak your language and pour pure dedication into every product we make. A TRUE HOUSE OF INNOVATION Since 2010, our brands have been recognised with more than 40 international awards at two of the industry’s biggest trade events, ICAST and EFTTEX. Our pioneering products have set new standards in every discipline of the sport. Examples include the invention of 3D scan technology and Line Thru designs on Savage Gear lures, the WaterWolf HD underwater camera, Prologic’s high-spec Fulcrum bite alarms, the fast-growing Savage Gear saltwater collection of unique lures and rods, and the MADCAT A-STATIC catfishing range. AN INDUSTRY LEADING, DIGITAL BRAND Our brands are consistently spearheading new ways to connect with anglers, resulting in more than 4,000,000 followers on social media. Introducing our online partner platform, we have transformed our interaction with trade customers. A PARTNERSHIP FOR THE FUTURE We provide the best working methods for our partners - online or in person, for small transactions or large orders, for customised products or well-known best-sellers. Focusing on transparency, integrity and communication we deepen our connections with our customers for today - and tomorrow.